Snapchat’s Spectacles won’t be a Google Glass failure

The company’s camera-equipped glasses will upload photos and videos straight to your Snapchat account.

Meryl D'Souza September 27, 2016

Over this past weekend, Snapchat made two big announcements. First, Snapchat is now officially Snap Inc. because the company is – in the words of its chief strategy officer – “bigger than just one app.”

And second, to drive that proclamation home, Snap Inc. introduced Spectacles; funky sunglasses capable of recording 10-second clips, which can then be uploaded to Snapchat Memories via Wi-Fi.

The rebranding, and the launch of the subsequent hardware, is all part of the company’s plans to become a digital lifestyle brand. The whole initiative seems destined to crash and burn, but the company formerly known as Snapchat has been defying the odds ever since it burst onto the scene.

The key to Snapchat’s success is millennials. The app and its filters struck a chord with a narcissistic generation obsessed with selfies and experiences. That demographic will be the driving force behind the company’s new venture. 

How do the Spectacles work?

By simply tapping a button on the top left corner, Snap Inc’s first piece of hardware will start recording 10-second clips through a 115-degree lens, which better conveys someone's natural perspective and field of vision. Users can tap the button twice to capture 30-second clips. 

The glasses, which come in three colours, connect to the Snapchat app and save those clips to the user account of the wearer, without being plugged into a phone via Bluetooth (for iOS) and Wi-Fi (for iOS and Android). Taking a page from Samsung’s IconX and Apple’s AirPods, the company designed a fashionable case that doubles as a charger.

What you’re probably concerned about

By this point, you’ll be thinking of how this is a knock off Google Glass; but it isn’t. It’s similar, but where Google glass dabbed into augmented reality, Spectacles just want to serve one purpose: fun.

Spectacles won’t run a glut of applications and barrage you with a heads up display (HUD). More importantly, the Spectacles come with a light on the glasses to notify people that they’re recording – that was the biggest gripe with Google Glass.

Why Spectacles will actually work

We’ve touched upon this already, but take a look at the picture above. That picture is a microcosm of what we’ve become. Don’t bother denying it baby boomers, you guys are just as bad.

The Spectacles mesh perfectly with the current obsession with our respective lifestyles and bragging about the things we do. Spectacles are essentially GoPros for your eyes. Only, instead of holding a phone or camera in front of you, you now just have to tap a button. The millennial euphoria is palpable. This is something they never knew they wanted.

Another reason for Snapchat’s dominance over the years is its CEO, Evan Spiegel. Only 26-years-old, the man is his company’s target demographic and hence knows what will work.

According to the Wall Street Journal, he tested a prototype early last year while hiking with his fiancée, supermodel Miranda Kerr. Who knew geeks lived such baller lives, eh?

So go on Facebook, rip off as many pages as you want from Snapchat’s playbook, these guys are always ahead of the curve.

The Spectacles will cost $129.99 and will land soon, according to the official website.