Would you let your phone spy on you for new clothes?

Google and H&M are working on an app that will create clothing for you based on your lifestyle.

February 8, 2017

It wasn’t that long ago when we told you that UAE is using technology to make you a bespoke suit. Turns out that technology isn’t the future of bespoke fashion. Although we’ve had to eat our words in that instance, we were right about technology changing the way fashion works.

Google and H&M’s digital fashion house Ivyrevel have joined forces for the ‘Data_Dress’ collaboration. Part of the Coded Couture initiative by Ivyrevel, the project is based around an Android app that monitors multiple aspects of a user’s lifestyle and designs a personalised garment for them.

"We're about to change the fashion industry by bringing the customer’s personality into the design process through data technology," said Aleksandar Subosic, co-founder of Ivyrevel. "The Data_Dress enables women around the world to order a dress made entirely for them that reflects the way they live their lives". 

The Data_Dress app, although simple to use, is scary. The app uses Google’s Awareness API and Snapshot API to collect information like location, user activity and weather. The app can also tell whether users have their headphones plugged in or not. This just proves that Goggle knows everything you’re doing.

Once your app has learned your lifestyle, it then proceeds to design an Ivyrevel dress with the information. The app personalises everything from material and silhouette to embroidery details using the story captured by the app. The Data_Dress will then be available via Ivyrevel for purchase.

The app is currently in a closed beta stage but will launch publicly later this year. You can sign up to trial it on the Coded Couture website. Just remember that by doing so, you're compromising your privacy.