Brand focus: Louis Vuitton

September 5, 2014

Overview

Who: High-end, luxury fashion house. Founded: 1854. Known for: Being one of the world’s most famous (and richest) fashion brands. Trademarks: Traveller’s trunks and its LV monogram.

The Designers: Great Minds

1997 In 1997 LV appointed Marc Jacobs as artistic director, where he was responsible for introducing Vuitton’s ready-to-wear line, which turned the brand into a global powerhouse. Prior to his tenure, the label was known only for its leather goods and luggage line. There was a huge shake up when Jacobs left Louis Vuitton last year, but on the menswear front, British designer Kim Jones has been doing wonders since taking over the ready-to-wear men’s collections in 2011.

The Celebrities: A-list fans

1959 With its dedication to the high-life, Louis Vuitton’s relationship with the A-list crowd is as long as the company itself. Not only do the great and good of fashion croon with excitement with every new collection, but every one from Sean Connery to Bridget Bardot (pictured) and Angelina Jolie to Mikhail Gorbachev have posed for their advertising campaigns.

The Monogram: Iconic status

monogram Louis Vuitton’s LV emblem is one of the most forged logos in the world, which goes to show the global recognition that it has gained. The company first launched the signature monogram in 1898 and made worldwide patents on it. Its symbols were based on the Victorian-era trend of using Japanese and other oriental designs.

The Trunk: Game-changer

Untitled In 1856, the Louis Vuitton brand revolutionised the travel industry by creating a flat-bottomed luggage trunk. At the time luggage was rounded to allow water to roll off in transit, but they couldn’t be stacked. LV’s new design made luggage airtight, lightweight and, crucially, able to be stacked neatly. Image credit: Everett Collection/Rex Features Details: visit Louisvuitton.com