The Middle East's new timekeeper

June 26, 2014
As much as we adore classic timepieces from the Swiss heavyweights of the watches industry, it's always refreshing when an upstart brand comes along and attempts to shake things up. SevenFriday is one such brand. Rapidly gaining the attention of watch aficionados around the world due to its industrial-inspired and alternative designs, SevenFriday has now made the move into the Middle East market via UAE-based distributor Unique Watches. The company is still in its infancy, having only been started in 2012 by Swiss entrepreneur Daniel Niederer, but its initial collection (P1, P2 and P3) has already proved popular. As you can see front he images, what's immediately apparent with all the SevenFriday timepieces is their mechanical design with a futuristic twist. They have an almost MB&F look to them. So if what you're after is a mechanical masterpiece with a younger touch than the typical Lake Geneva-lined brands, you've found what you're looking for. [gallery link="none" ids="4365,4366,4367,4368"] Details: visit