The secret behind the best fitting shirt on the planet

December 3, 2014
On a trip to Bangkok, Bryan Davis was pulled over for speeding. Alarm bells began to ring… As the police officer approached his car however, Davis noticed that his shirt fitted him incredibly well. Almost too well. After his slap on the wrist, Davis coaxed the address of the Royal Thai Police’s tailor out of the officer, and set off – under the speed limit we assume. It was there he discovered the shirt’s secret: a hidden zip beneath the buttons, creating a closer fitting shirt and eliminating the perennial problem of the seam pulling open.

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Davis returned to New York, partnered with renowned shirt maker Carl Goldberg and voila: Teddy Stratford Apparel was born. With the singular mission of creating the best-fitted shirt on the planet, Davis’ new business was based on its unique Zip Fit design, inspired by the tailor of Bangkok’s bobbies. Teddy Stratford Apparel zip fit shirt. But the shirt doesn’t just address ‘the bratwurst effect’ as Davis calls it – when fitted shirts pull at the buttons, making the wearer look like an overstuffed sausage – it also apparently solves the ‘John Travolta Collar’. A master for coining phrases as well as shirt design it seems, Davis has a patent pending to solve the problem of shirt collars gradually spreading open, leaving the wearer looking like a 1970’s fashion victim. The shirt uses a removable collar stay that with an interlocking system keeps the collar upright by anchoring to the collar stand. It all sounds a bit too technical for a shirt, but if it does the trick then we for one are keen to try it on. Teddy Stratford Apparel zip fit shirt. Bryan Davis launched the Zip Fit shirt on Kickstarter last month, surpassing its $20,000 target in under 36 hours and has now more than doubled that goal. Not a bad outcome from being pulled over for speeding. Details: visit teddystratford.com and kickstarter.com