The secrets behind the world's most famous logos

October 27, 2014
When it comes to building a reputable brand, logos are ranked highly on the scale of important stuff to get right. So much so in fact that some companies are willing to pay over $1 million to a team of creative experts just for its design. On the contrary, other companies design theirs in house with equally successful results. Then quietly snigger at the ones who paid top dollar. That's not all. Did you know that colours play a big part in how we perceive a company? And that we begin to recognise brands when we're as young as three years old. With the help of some creative geniuses at, we give you this neat infographic that explains the origins and history behind some of the world’s best-known logos. logo-infographic