Top 10 greenest global companies 2014
June 29, 2014
As Kermit the Frog once said: it's not easy being green. And don't the world's top companies know it.
Interbrand's annual study
in partnership with Deloitte has drawn up the world's top 50 best global green brands, and there's a couple of surprises amongst the usual suspects.
What's really interesting of course is how these companies achieve their levels of eco-efficiency, with the winner this year proving they don't have to go it alone as they teamed up with Heinz to create a bio-plastic out of tomato fibre!
So without further ado, here are the top 10 greenest companies in the world:
Schemes like the aforementioned tomato bio-plastic as well as the groundbreaking C-MAX Solar Energi Concept, meant that Ford was very deserving of the Greenest Company in the World title.
The company reduced its waste sent to landfill by 40 per cent between 2007 and 2011, and it plans to reduce it by another 40 per cent by 2016. It's also introducing a new process to save more than 280,000 gallons of water per year on a single production line - enough to fill 5,600 bathtubs.
[caption id="attachment_4411" align="alignnone" width="955"] Ford's C-Max Solar Energi Concept.
Knocked off the top spot for the first time since 2011, the Japanese brand can console itself knowing that this was probably more to do with Ford's dramatic rise rather than any slacking on Toyota's part.
Schemes such as the Toyota do Brasil Foundation, which works alongside the Brazilian government to protect wildlife and natural resources, were a major part of the brand's charitable, eco-friendly activities.
[caption id="attachment_4412" align="alignnone" width="956"] Toyota has been knocked off the top spot, but it remains a leader of green global companies.
Fellow Japanese company Honda completes the podium, mainly due to the huge success of its state-of-the-art Yorii manufacturing plant, which yielded a massive 40 per cent reduction in CO2 emissions and cut energy use by an impressive 30 per cent.
The company has also achieved virtually zero waste to landfill at its production facilities in North America.
[caption id="attachment_4413" align="alignnone" width="954"] Inside Honda's Yorii plant.
Coming in fourth, and completing an impressive clean sweep of the top four positions for the automobile industry, Nissan achieved its excellent rating by decreasing its global water usage by 5.6 per cent, despite raising its overall production volume.
The company is also committed to investing in green technology, with a massive spend on the world's best-selling all-electric car, the Nissan LEAF, a contributing factor to its success.
[caption id="attachment_4414" align="alignnone" width="955"] The Nissan LEAF.
The top-rated non-motoring company, Panasonic earned its rating through its incredible factory recycling rate of 99.3 per cent throughout 2013.
The brand also used approximately 12,000 tonnes of recycled plastic for its products in 2013.
[caption id="attachment_4415" align="alignnone" width="955"] Panasonic has developed these solar panels that can track sunlight.
Although we'd like to think that Nokia achieved its good rating due to the amount of people still using its indestructible 3210 handset, it was probably more down to its continued partnership with the World Wildlife Foundation.
The Finnish brand also introduced the Lumia 1520 black variant, which is the company's first phone to use recycled plastics in its cover.
[caption id="attachment_4416" align="alignnone" width="956"] The Lumia 1520 Black uses recycled materials in its cover.
You'd have thought that releasing the PlayStation 4 would be enough of a challenge for Sony, but the Japanese brand has also partnered up with NGO Conservation International in order to raise awareness about threats to the world's biodiversity.
The company is also practising what it preaches, as it's cut greenhouse gas emissions from its physical sites by 43 per cent compared to the year 2000, and its SoRPlas plastic, made up of 99 per cent recycled materials, is being gradually integrated into its products.
[caption id="attachment_4417" align="alignnone" width="955"] The PS4 has been a runaway success.
Partnerships with a whole host of other brands, including Pharrell Williams' textile company Bionic Yarn, has seen Adidas take its place as the greenest clothing company.
The partnership with Pharrell will mean plastic debris found in the world's oceans will be turned into yarn and used in some of the Get Lucky
singer's Adidas Originals products.
[caption id="attachment_4418" align="alignnone" width="958"] Pharrell has linked up with Adidas.
French food company Danone has taken an empirical approach to its green efforts. The company set a target of reducing its carbon footprint by 30 per cent over the 2008-2012 period. It exceeded the goal, managing an impressive 35.2 per cent reduction.
Danone is also committed to working on various social and environmental projects such as danone.communities, which aims to help small business grow, and Danone Ecosystem Fund, which supports farmers and suppliers.
[caption id="attachment_4419" align="alignnone" width="954"] The Danone Ecosystem Fund in action.
Completing the top 10 greenest companies in the world is American computer giant, Dell. Last year the company reached a goal it set in 2008, to collect and recycle 1 billion pounds of used electronics - enough to fill London's Royal Albert Hall twice over.
The company has also developed carbon-negative packaging bags made of AirCarbon, a material produced from air rather than the usual oil. Making these bags actually removes more carbon from the air than it produces, which is pretty amazing.
[caption id="attachment_4420" align="alignnone" width="956"] Dell's Plant a Tree programme.
Details: visit Interbrand.com