10 times fashion houses dressed football clubs

Manchester City has signed Dsquared2 as an official fashion partner, but it isn't the first team to ensure its players look good off the field.

Meryl D'Souza October 24, 2016

A lot of things aren’t going right for Manchester City right now. After a strong start to the season that had the club pegged as title contenders, the Sky Blues have failed to win a game since September 28.

It all started at a Champions League group stage game against Celtic and got worse when Pep Guardiola’s former club, Barcelona battered the Premier League club. Irrespective of how bad they look on the field though, the team has looked dapper off it.

That is down to the club’s new partnership with renowned fashion brand Dsquared2. Known for its effortlessly chic casuals, the brand owned by identical twin brothers Dean and Dan Caten will dress the Manchester City squad in their pre-match uniforms when they travel for Champions League games.

This isn’t the first time an illustrious label has tied up with football teams to make players look good before the first and after the final whistle.

Here are a few other teams who know the importance of dressing up for work.

Manchester United
Dressed by: Paul Smith
Although Manchester United has retained Paul Smith to bring in those high-end suits since 2008, the current team looks nothing like the one with Sir Alex Ferguson at the helm. The team is still struggling to find its identity under Mourinho, and if nothing else at least the façade still remains.

Dressed by: Replay
The world’s best team partnered with Italian company Fashion Box - that boasts a series of top quality denim clothes lines under the names of Replay, Replay & Sons, We Are Replay and Red Seal – for both official clothing and a smart casual line for the first team. In true Barcelona style, the club and the tailors teamed up to raise money for Make-A-Wish International earlier this year by inviting the masses to bid for garments and accessories worn by the first team in the 2013/14 season.

Dressed by: Trussardi
The best team in Italy prefer the greyhound brand when it comes to formal dressing. Trussardi also creates waterproof jackets, luggage, and some clothing for less formal occasions for Le Zebre.

Dressed by: Lanvin
In 2013, Arsenal brought in French fashion brand, Lanvin as its official tailor. We here at EDGAR are not a superstitious bunch, but we find it rather funny that a team that hadn’t won any form of silverware for 10 years, won back-to-back FA Cups after its players started dressing better. Perhaps we can put that down to power dressing.

Dressed by: Hugo Boss
The German luxury fashion house put its money behind – and suits on – its national team during the 2014 FIFA World Cup and the 2016 European Championships.

Real Madrid
Dressed by: Hugo Boss
It’s not like Cristiano Ronaldo or Gareth Bale need any help when it comes to looking good but when decked out in a Hugo Boss suit, they can only look better. When you’re a club that’s with more than 10 Champions League titles, a simple tracksuit just doesn’t cut it. 

Paris Saint-Germain
Dressed by: Hugo Boss
When you wear Hugo Boss, you either are a champion or fighting for that number one spot. The German fashion house does not mess around.

Dressed by: Aldred Dunhill
There’s still a while until we turn our attention to Russia for the 2018 FIFA World Cup, but the Japanese team is focused as ever. The Samurai Blues have already announced that the team will be sporting suits made by Alfred Dunhill as they fight for a place in the tournament.

Dressed by: Smalto
Smalto has been dressing the French national football team since 2003. There’s no point in breaking tradition when your players look this good.

Bayern Munich
Dressed by: Giorgio Armani
Notice how every team that Pep Guardiola manages has a dress code that needs to be followed? In 2015, the Spaniard did the same for Bayern with a three-year deal with the Italian fashion house.