The cost of dressing Floyd Mayweather
Backing the boxing champ cost Philipp Plein a knockout sumRobert Chilton September 3, 2017
When Floyd Mayweather walked into the ring for his Las Vegas super bout with Conor McGregor, one German fashion designer was doing cartwheels. Philipp Plein, the man behind the eponymous luxury sportswear label, personally designed the trunks and robe worn by the champion boxer.
The endorsement was the first part of a two-year deal that will include a capsule collection of Mayweather/Plein clothing. Two commemorative t-shirts were available online after the most talked-about fight of recent years. The partnership undoubtedly made Plein an even bigger name than he already is – but it must have put a dent in his bank balance.
One report claimed the space on the waistband of Mayweather’s boxing trunks worn in the McGregor fight could have fetched $3.5m. It also estimated a brand would have to fork out $1m for putting its logo on his cap worn in the ring after Mayweather's 10th round technical knockout victory, while a patch on the front of his shorts would demand $1.5m.
The Plein deal will swell Mayweather’s career earnings, which were put at the $700m mark even before the McGregor fight. With his share from the Las Vegas event thought to be in the neighbourhood of $240m, the now-retired boxer is tantalisingly close to the magic $1b threshold. Maybe it’s time he changed his nickname from Money to Billion.