Buying a second-hand watch and owning something with a story to tell is a seductive prospect. But often the romance falls prey to apprehension and the unpleasant feeling that you might be getting duped.
“There’s a fear of a fast move, a deal, a quick flip,” says Amanda Ellison, global president of Watchbox, a high-end second-hand watch website. Mohammed Seddiqi, chief operations officer at Ahmed Seddiqi & Sons, agrees. “I regularly visit the Gold Souk and people can get ripped off there. I know people who have bought Rolex Daytonas but the movements are fake.”
The solution is to bring legitimacy, trust and a VIP user experience to the second-hand watch market, and that’s where Watchbox comes in. The website that provides an online platform to buy, sell and trade luxury, certified pre-owned watches began in the US in Philadelphia before expanding into Switzerland, Singapore and now the Middle East. Previously only online, Watchbox will open its first store in Dubai this winter.