When Did It Start?
Way back in 1916 when an Italian nobleman Carlo Magnani, who was living in gloomy, foggy London, created the Colonia fragrance to remind him of Italian sunshine.
How did Colonia Take Off?
Magnani gave the fragrance to tailors who dabbed it on suits belonging to their gentlemen clients and word spread.
How Has Colonia Changed?
There are several varieties of Colonia (Pura, Assoluta, Intensa Essenza etc) but the original recipe has not changed since 1916.