Adidas Originals is going big with the launch of its new ZX 2K sneaker. The hyper-creative strand of the German sportswear giant has built the Oddly ZXatisfying Museum in Dubai Design District (D3) for guests to immerse themselves in the world of the ZX.
How does this immersion work? Well, the museum – open October 2-3 2pm-10pm – is a series of stations that touch on the Zxience, or “science”, that goes into every shoe. Slime, kinetic sand and the tingly ASMR zone will pull you into Adidas Originals world and ignite your senses. Or something like that.