Not content with simply serving up some new hi-spec and hi-tech running shoes, Adidas has a small treat for runners. Thanks to a partnership with music streaming platform Spotify, Adidas Pulseboost HD has a bespoke workout playlist tucked into each pair.
Just scan the QR code in the tongue and a specially curated, and exclusive, playlist will appear. Obviously, you’ll need Spotify on your smartphone for it to work. But we’re loving this quirky idea.