Since it created footwear and apparel using recycled waste materials, Adidas has positioned itself at the forefront of a positive global change. The sportswear giant is taking its Run for the Oceans campaign to the next level in 2019.
It takes place between June 8-16. Adidas aims to raise awareness of just how much waste is being needlessly dumped into our planet’s water.
To kick things off in Dubai, Adidas took over Burj Khalifa with a very impressive advert on the building’s LED facade. And this is just the start.