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Sport and Fitness

Adidas Run for the Oceans campaign hits Dubai

Words by Nathan Irvine

The sports giant is leading the charge against global waste.

Since it created footwear and apparel using recycled waste materials, Adidas has positioned itself at the forefront of a positive global change. The sportswear giant is taking its Run for the Oceans campaign to the next level in 2019.

It takes place between June 8-16. Adidas aims to raise awareness of just how much waste is being needlessly dumped into our planet’s water.

To kick things off in Dubai, Adidas took over Burj Khalifa with a very impressive advert on the building’s LED facade. And this is just the start.

Four teenagers picking up plastic bottles from a beach.

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Supplied Everyone is encouraged to pick up waste when they see it.

Close up of someone writing run for the oceans on a pair of adidas parley sneakers.

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Supplied Adidas sneakers that are made entirely from ocean waste.

Forward planning

For those out of the loop, Run for the Oceans is an initiative that encourages people to download the Runtastic app and track their kilometres until June 16.

Every KM clocked, Adidas will contribute $1 to the Parley Ocean School – an organisation that educates future generations on plastic pollution.

Adidas will takeover a space at Dubai Design District with a striking installation. It depicts the rib cage and stomach of a humpback whale that’s filled with plastic waste. The shocking piece is based on fact, as marine life swallowing our plastic waste is huge problem right now. If only all brands were as forward thinking as Adidas – we might actually be able to fix this planet.

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