When opening a new gym in the UAE, you've got to do something different. It's a packed marketplace that has seen even the biggest chains fall under the weight of expectation. The folks at Bare DXB - the Nike affiliated space - feel they have the formula to avoid the same fate.
We sat down with Bare DXB's TJ Gray and Dylan Eiffe to find out how it plans to stay ahead of the game in these troubling times.
On the Bare DXB difference...
We are the best part of your day. Visiting most gyms is a chore. We turn that on its head to become a sanctuary where our clients can escape their worries and life pressures, and walk away feeling physically stronger and mentally lighter.
We have an amazing community at Bare. You will always see our members vibing with each other and welcoming in first timers. It is really quite special to see as usually a lot of gyms are quite an intimidating place to step into.
On the successful workout approach with its members...
We’re their happy place. We’re a community space where we offer you an hour of not being a professional, responsible being. Where you can come as you are, to work through whatever you’re facing that day and emerge feeling stronger and inspired.
If it’s not fun, and doesn’t actually work, what’s the point? Our workouts are the most effective in the world for a reason, Bare’s killer signature workout burns up to 1,000 calories per session - delivering HIIT with treadmills and weights. No two workouts are ever the same and are projected onto the wall so they're easy to understand and follow. Zero experience is needed.
The combination of the crazy party vibe and pumping playlists keeps everyone’s energy at an all-time high carrying them through to the end of the workout.
