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Bremont is now the official timekeeper of England Rugby

Words by Nathan Irvine

Try it out.

Luxury watchmaker Bremont has just announced a new partnership with England Rugby. This means the English brand is responsible for all timekeeping within the team’s home stadium of Twickenham. It also means that all clocks in the ground will be Bremont sponsored.

The partnership falls just as England Rugby begins its Six Nations 2020 campaign. As favourites to lift the cup, it’d be a stroke of marketing genius if England did indeed win the competition.

Cosmetics aside, there’s a very real reason for fans of the team to become excited. The Bremont Rose, a special edition watch to commemorate the partnership, is part of the deal and is available now.

It’s based on the ALT1-C, and it’s an absolute stunner. England roses are embossed subtly into the ice-white dial. There’s another of the iconic flower engraved on the back as well as the words “Swing Low”, which is a tribute to the England Rugby anthem.

The Bremont Rose collection is available in stores and online now.

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