What experience does a specialised camera offer that a smartphone version can’t?
Now, more than ever, people want to stand out and create their own visual style and presence – be it on social media or via another medium. A specialised camera is capable of capturing emotion and portraying what the human eyes can see. It can capture memorable moments that will last forever. When you shoot through the lenses of a professional camera, you become the creator of a story and the master of the scene. It gives you full power to transform what might seem ordinary into a work of art. Especially with the assistance of the impressive features integrated into a pro camera.
It offers higher quality images too. Especially when shooting moving subjects or in low-light conditions. Fast auto-focus, advanced sensors, an extended and affordable range of lenses, coupled with the pièce de résistance – the ability to shoot in 8K raw is a photographer or videographers dream. All this helps reiterate the fact that a camera has a host of features that a smartphone simply cannot provide for. A camera offers a full user experience with ultimate control. This is most easily explained by the criticality of the lenses that could be used depending on the genre of capture – from macro photography to portraiture and even, high action high speed capture.
The need to capture and edit exceptionally superior quality images and video will always present the camera industry with opportunities that a smartphone cannot achieve.
What new demands has the likes of Instagram placed on the likes of Canon and the wider industry?
Instagram is fuelled by memorable visuals that are uploaded mostly by a new generation of everyday content creators and influencers. There is an increasing need from influencers and content creators to capture a variety of high-quality imagery and videos. Whether these are of food, fashion, travel, lifestyle and beyond, Canon has a role to play. We do this by providing the latest, most innovative features and tools that empower the user. Most notably, in the form of several 8K and 4K lightweight cameras, that offer superior vlogging options.
Where do you see the camera industry 20 years from now? What innovations are we likely to see between now and then?
Cameras will continue to play a significant role in the coming years. The growth of Mirrorless cameras remains the fastest and most important trend to note, as manufacturers continue to invest in this direction. Video content will dominate in the future. With the rise of social media and OTT based streaming (Netflix, etc), there is a huge demand for visual content and this will only grow further in the years to come. Products and solutions that can handle high quality video streaming in 8K as a baseline will be something to look forward to.
Watch out for the impact of artificial intelligence (AI) and machine learning too. Although human expertise will still be needed, the continued advances of AI will tighten the gap and enable everyday photographers to achieve professional-grade images. AI-enabled devices and technologies will become a norm in photography as people realise the potential it has in capturing great images.
A byproduct of the abundance of user-generated content on Instagram and similar has been the rise fake news and online hoaxes. This has led to mass distrust in information. We expect to see a growing need for tools of authentication and the emergence of services and features which make videos and images more trustworthy. From embedding metadata about where and when an image was taken to tagging photos with edit history, advances in technology will help combat mistrust in media.