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Coach launches 2020 holiday campaign with Michael B. Jordan

Words by Nathan Irvine

Holidays are coming.

Coach is hot-stepping into the festive spirit as the fashion house launches its Holiday 2020 campaign. Long term collaborator and famous face of the brand, Michael B. Jordan (Creed, Black Panther) is front and centre, and is this time joined by his family.

Coach describe the campaign – Holiday Is Where You Find It – an effort to channel its “belief in positivity, finding joy in the little things and seeking comfort in togetherness and familiar traditions”. Take a look at the clip.

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Coach Holiday 2020 launch

With Michael B. Jordan and family.

Bags of joy

The highlights of the campaign will be a selection of exceptional bags. There’s the Beat shoulder bag that’s inspired by downtown New York, the Hitch backpack and belt bag and the Swinger bag, which is a throwback to the 80s fashion.

Coach will also be releasing a social series across its channels on the run up to the launch date (TBC) which will showcase all of its latest wares. It’s fair to say we’re already feeling festive.

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