Dunhill releases a goldfish collection

On the surface of things, Dunhill using images of goldfish on its latest capsule is quite bizarre. But fans of the fashion brand will tell you that the British fashion house has long had an affiliation with these little swimmers.

With this new collection, Dunhill has gone back to a time when its humidors, cigarette cases and pen stands were adorned with goldfish. And this time around the Archive Goldfish motif - as it’s known - is emblazoned on jackets, sneakers and more. The end product has us hooked…

A great catch

The digital print goldfish can also be found on T-shirts, parkas and the increasingly popular sling bag.

You can pick up the goldfish capsule in-stores now or at dunhill.com.