It’s hard to muster an ounce of excitement when you hear something described as the “Netflix of… <insert genre>”. The phrase has been overused to describe just about anything that offers an on-demand streaming service. And the sound of it is often met with an eye roll. However, when we heard the English Premier League was set to pull one out of its kitbag, we got excited.
The EPL’s chief executive, Richard Masters, recently confirmed that the organisation has spent considerable funds on “direct to consumer” delivery. This means setting up a stand-alone service, charging a monthly/annual subscription and showing live games. If it all works out, the EPL could make up to eight times the amount of cash it currently does through rights agreements.
“Could” is the important word here though. While the idea of getting access to any English Premier League game whenever we want, plus a wealth of net-busting content from the archives, the EPL is unlikely to walk away from guaranteed cash just yet.