Clean. That’s the word that springs to mind when looking at a pair of sneakers from Axel Arigato, the Swedish brand founded in 2014 by two friends Max Svärdh and Albin Johansson. Speaking to EDGAR in Dubai, the founders shrug and explain that they couldn’t help but make minimalistic sneakers.
“It’s our personal taste,” smiles Svärdh. “We are Swedish and Scandinavian people are quite minimalistic in general. It’s our upbringing in terms of all types of design, whether furniture or clothing. Minimalism is in our DNA and it’s something we’ve injected into our brand.”