It’s a deal that makes complete sense, but it’s still one that caught us off-guard. Tech giant Google has purchased Fitbit in a deal worth $2.1bn and is sure to shake up the wearables market for good.
Google has tried and failed to get into the fitness tech sector for years. Google Fit and Wear OS have long been buried in a digital graveyard, as the company struggled to deliver a user-friendly piece of kit.
Fitbit on the other hand has been producing desirable, and quite excellent, fitness trackers, smartwatches and scales. However, it couldn’t quite see off the Apple Watch. This deal – potentially – changes the fortunes of both companies immensely.