Razor companies must spend hundreds of hours and millions of dollars trying to dream up new innovations for their products. Number of blades, rotating heads, gel strips, and easy-grip handles are all ideas that have seemingly been exhausted so what now? Well, it’s time to bring the heat.
Gillette (who else?) is first out of the blocks with its world-first Heated Razor, which has just arrived in the UAE. One click of a button on the handle and the stainless steel warming bar that sits just below the five-blade head warms up to 43C (or 50C with an extra click) to mimic the effect of a hot towel used in a traditional wet shave.