Call Brad Pitt
For his new look company, Kern needed famous faces and immediately knew the first guy he needed to call. “I’ve known Brad Pitt’s manager for 20 years,” says Kern. “For 20 years I’ve been saying, ‘John, one day I’m going to call you on Brad’.” Kern met with Pitt and explained his plans and they reached an agreement in just 10 minutes.
“Brad is a pilot and has worn Breitling watches for many years, so he knows the brand,” says Kern. “He’s such a gentleman, a sweet guy, and he loved the squad idea. He didn’t want to be the single person in the campaign and liked the idea of being part of a group.”