Do you have to like the band’s music to agree to design their poster?
Not at all, although I’m very fortunate that most the bands I work with are ones that I like.
If you don’t like the band’s music, do you turn down the commission?
Not usually, as I still enjoy the process of trying to capture that band’s music visually. Loving the music is more of a bonus.
Is it important to read interviews with the band or look at their album artwork before starting the poster?
I don’t often read interviews, but I will sometimes go and look at album covers and other merch that they’ve commissioned to get an idea of their vibe. That said, sometimes I’ll have an idea that I think works for a band that is a little off-kilter, and they are often the ones that work best.