Lamborghini shows us the beauty of Italy

The pandemic has ravaged the global tourism industry with Europe in particularly taking an enormous hit. But with vaccines on the horizon, the green shoots of recovery are beginning to appear. And in an effort to bring visitors to its shores, Lamborghini has taken it upon itself to resell the beauty of Italy.

With the ‘Italy for Italy’ campaign, the legendary carmaker gathered 20 of the best Italian photographers, gave them a different iconic vehicle each and sent them around the country to take incredible shots. The result is a beautiful, visual guide to some of the most stunning parts of Italy.

Take a look…

Chief Marketing and Communications Officer for Automobili Lamborghini S.p.A Katia Bassi says “This initiative was inspired by the country’s resurgence following the Covid-19 pandemic. It’s an opportunity to shine a new light on the extraordinary wealth of treasures and beauty it has to offer.”

Bassi continues “From north to south, stories of Italy’s beauty, art, history, architectural marvels, natural wonders and more were told through the lenses of selected photographers to illustrate Italy as a land of excellence, talent, flair, and innovation - all features deeply embedded in the Lamborghini DNA.”