There’s much to be said about the concept of minimalism in fashion and design these days. Some even say that we’re living in the era of minimalism. That may be open to debate. But while the current era, whatever it is, continues producing slick new sneakers like these from French activewear label Le coq sportif, we’ll nod, agree and only ever ask for more of whatever this era of minimalism is. And here’s five reasons we love Le Blazon.
- Sparing use of colour
While we’re otherwise surrounded by accessories, sneakers and flashing neon signs everywhere we go vying for our attention, the dash of colour here and there on Le Blazon remains tasteful and simple. C’est magnifique.
- The Coat of Arms
The French are proud of their ancestry (who knew). And it’s replicated in these kicks through the goatskin Coat of Arms that is emblazoned onto the upper heel of the sneaker and the top of the tongue.