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Automotive

Lotus Has a New Home in Dubai

Words by EDGAR Daily

The Lotus Dubai facility on Sheikh Zayed Road is the result of a partnership with Adamas Motors and offers new and existing customers the opportunity to experience the famous brand first hand in the heart of Dubai

Marcus Blake, Commercial Director of Group Lotus plc and H.E Majid Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry officially opened the showroom last week.

The new 5000 square feet Lotus Dubai showroom, capable of showcasing up to 10 cars, opened its doors with the presentation of a carefully selected range of Lotus icons.

On display at the inaugural event was the limited-edition Lotus Exige Cup 430 Type 25 with 3 of the worldwide volume of 25 units making their way to the GCC; the only Lotus 3-Eleven 430 in the Middle East finished in the famous Lotus black and gold livery; and the internationally acclaimed and fastest Lotus production vehicle ever, the Lotus Evora GT430.

The new Lotus Dubai showroom includes a configuration room, allowing customers to plan their Lotus vehicle colour and trim selections in a comfortable and private space, alongside a customer lounge where guests can relax and enjoy a coffee made by a professional barista.

Lotus customers in Dubai will be able to service their cars at a new solus Lotus, state-of-the-art workshop facility in Al Quoz, with customers welcomed to the facility in person or invited to use a performance vehicle transporter specifically designed to safely carry the range of Lotus vehicles.

Lotus is to be presented by Adamas Motors in the capital of the UAE, with the launch of the first ever Lotus showroom in Abu Dhabi due to be announced in the coming months.

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