The beautiful partnership continues in earnest as Coach and Michael B. Jordan launch the spring 2020 collection. One of Hollywood’s hottest properties is once again the face of the luxury brands campaign entitled “Originals Go Their Own Way”.
Coach’s creative director, Stuart Vevers, aims to capture the “spontaneous, real and playful” of New York City with the collection. It aims to celebrate authenticity and individuality, hence the campaign title.
“At the start of a new decade, I felt instinctively that it was right to celebrate the color, energy and optimism of New York, our hometown and inspiration as a house” says Vevers.