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Tech and Gaming

The “Netflix of Games” Edges Closer

Words by Nathan Irvine

Angry Birds developer is on the hunt for fresh investment for its proprietary streaming platform, Hatch.

There’s currently an arms race taking place in the entertainment industry. A number of companies are pumping millions of dirhams into developing tech to create the “Netflix of video games”.

And in a recent interview with Bloomberg, it seems Rovio, the developer of Angry Birds, might be closest to making the dream a reality. Albeit for smartphones.

Assassin's Creed

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Ubisoft Assassin's Creed creator Ubisoft is backing the move from Rovio.

The brilliantly titled Hatch (a cheeky nod to Angry Birds) is already playable, but Rovio wants to take it the next level.

Speaking at the company headquarters in Espoo, Finland, CEO, Kati Levoranta says it needs “additional investment”. This is on top of the AED 69,790,800 Rovio has put in to the cloud gaming service.

Extra funds means it can expand the games catalogue, with more publishers joining the likes of Ubisoft and Sega.

Vesa Jutila, co-founder and chief commercial officer of Hatch Entertainment, says “5G is a big opportunity for us.”  Jutila continues “Everyone seems to think cloud gaming is the way to tell the 5G story to consumers.”

It’s an ambitious move from Rovio, even if its current plans are focused on the power of the upcoming 5G mobile internet.

However, it just might be the first step towards consoles, smart TVs and set-top boxes leaping into the video game streaming market that it has so far only dipped a toe into.

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