In 2020, Strava - the fitness/social media app - used data from its millions of users to pinpoint January 19th as “Quitters’ Day”. This is the date that sees the biggest drop off of active users. It doesn’t take a genius to work out that the timing is almost certainly to do with lofty New Year’s resolutions to get in shape.
Visualising the strict diet and exercise regime in January was justification enough to munch through the chocolates, cheese and other indulgences. But now the festive cheer has dissipated, the reality and hard work it takes to look like you’ve been chiselled out of marble is all too much.
But you shouldn’t give up. In fact, now is the perfect time to reassess your fitness goals and tweak them to suit your lifestyle. Here are five quick tips to get you past quitter’s day and beyond…