In true Dubai fashion, Nike DXB is the largest outlet of the American sportswear brand’s in the region. And there are at least five reasons you should tick it off your to-do list at The Dubai Mall. Get it? Tick? Nike. Never mind, just check it out.
- The Personal Touch
The store has a customisation space that provides the opportunity to personalise Nike items. You can design your sneakers and apparel with a variety of tools and accessories such as laces, straps, buttons, markers and tongue labels. And with the UV printing technology, you can also print artwork onto your fresh kicks.
- The In-store Basketball Court
Drawing inspiration from inner city wired-off hard concentre basketball courts (the type you see in films set in hard-knock areas of America) the “trial space” is designed as a small basketball court allowing you to try out your new gear as though you’re in said hard-knock, gritty American film.