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RetailNike Dubai – Five Reasons to Hit Up the New Store

Words by EDGAR Daily

Nike unveiled its largest store in the Middle East this weekend with Nike DXB at The Dubai Mall.

In true Dubai fashion, Nike DXB is the largest outlet of the American sportswear brand’s in the region. And there are at least five reasons you should tick it off your to-do list at The Dubai Mall. Get it? Tick? Nike. Never mind, just check it out.

The Personal Touch

The store has a customisation space that provides the opportunity to personalise Nike items. You can design your sneakers and apparel with a variety of tools and accessories such as laces, straps, buttons, markers and tongue labels. And with the UV printing technology, you can also print artwork onto your fresh kicks.

The In-store Basketball Court

Drawing inspiration from inner city wired-off hard concentre basketball courts (the type you see in films set in hard-knock areas of America) the “trial space” is designed as a small basketball court allowing you to try out your new gear as though you’re in said hard-knock, gritty American film.

The Product Drops

The Nike DXB store has promised to drop the latest products as soon as they hit shelves globally. For the opening week the iconic Nike HyperAdapt – the first fully functioning athletic shoe that electronically adjusts to the contours of the foot, providing a personal, customised fit — dropped. To the delight of many a sneakerhead.

The Community

The store will serve as a platform for the local community to gather and connect with the city’s creatives and athletes. Nike Dubai will have a full agenda of sport and cultural events, varying from Nike+ Training Club and Nike+ Training Club sessions to athlete talks, artist sessions and stylist workshops.

The Membership

NikePlus members will be able to participate in events and experiences at the store, including the concierge service which allows NikePlus members to have products purchased at the store delivered to their door at no extra cost. Becoming a NikePlus member will also give you exclusive and early access to the latest products before anyone else.

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