How do you choose your ambassadors?
We don’t choose people just because they’re number one, that’s not our style at all. People can go up and down the rankings but we stay with them. The best ambassadors like Rory [McIlroy], Sergio [Garcia], George [Clooney] are powerful and they could easily change brands but they don’t want to because they have a special story with us. We want a long relationship.
What do you like about Rory?
What I like about him first is his career. He had a vision and worked hard but kept his down to earth way of looking at his sport and who he is. Secondly, after having spent a lot of time with him, I like his attitude and the way he talks to journalists and fans. He has values we like at Omega: achievement and respect. We are not arrogant. I was talking to him yesterday about the way he’s going to educate his children, they won’t be spoilt and will respect others.