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Cars

Pagani has a new Dubai HQ for its hypercars

Words by Nathan Irvine

Get hyped for hypercars.

Pagani Automobili, the Italian luxury hypercar manufacturer, has set up shop at a need Dubai destination. Located in Dubai Design District, Pagani’s new HQ promises to offer the full high quality brand experience associated with the legendary carmaker.

The new Pagani centre provides a bespoke service for all its customers and is kitted out in handcrafted Pagani furniture. You can completely personalise your hypercar here with a number of materials, colours, trims and more for your new prized possession. All of which is done through bleeding-edge 3D tech so you get a true vision of what’s to come.

Oh, there’s even classic Italian coffee to indulge in while you wait.

Fast car

As the HQ opened its doors, Pagani also revealed the Pagani Huayra Roadster BC.

This limited edition vehicle (above) is parked inside the enormous Pagani space and fans and potential buyers can get up close and personal with the stunning machine.

Founder and Chief Designer at Pagani Automobili SpA, Horacio Pagani, says “The Pagani brand has a deep connection with clients in this region, a key territory for our company, and opening this regional brand office symbolizes our commitment to our loyal clients here and new clients to come.”

He continues “The development of a strong factory presence as well as a dealer and aftersales network is always our mission, with the goal of providing our loyal customers with the best customer experience.”

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