When he’s not at the helm of boutique fragrance brand Ex Nihilo with co-founders Sylvie Loday and Olivier Royère, Benoît Verdier can be found pedalling around on his beloved bicycle. The Frenchman grew up in Provence, the home of perfumery in the south of France, and now lives in Paris. Verdier spoke to EDGAR about Provence, including his favourite cycling spots, things to do and places to stay.
My Provence: By Ex Nihilo fragrance entrepreneur Benoît Verdier
Words by Rob Chilton