The mighty Rolex brand has opened its largest boutique in the world right on our doorstep. The Dubai Mall (where else?) is now home to three floors of horological heaven covering 850 square metres.
The store’s exterior facade mimics the famous fluted bezel on Rolex watches while a giant chandelier echoes the cyclops lens. Ahmed Seddiqi & Sons has been Dubai’s official retailer of Rolex for almost 60 years and the brand’s remarkable history is explored in an exhibition plus a series of films showing in a screening room on the third floor.