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Stamping His Authority

Words by Edgar Daily

Novak Djokovic proudly puts his branding on his first range of Lacoste eyewear.

When Novak Djokovic was unveiled as the new ambassador for Lacoste in May last year at a glamorous VIP tennis club in Monaco, he spoke to EDGAR about the extraordinary period of change he was going through.

Speaking on his 30th birthday, Djokovic opened up about his run of bad results, the second child he was expecting and the cutting of ties with his trusted coaching team of 10 years. He spoke thoughtfully about his transition, looking remarkably crisp and stylish in a Lacoste polo shirt and blazer.


Fan sunglasses in injected plastic from the Novak Djokovic edition.


Brand detailing.

Now, a year later, Djokovic has a new serving action to help his troublesome elbow and is targeting a return to his best this season. Helping him stay focused in the sunshine, on and off court, is a new range of Lacoste eyewear that Djokovic has designed himself.

As you would expect from such a dedicated champion, Djokovic’s meticulous nature and attention to detail is clearly evident in these new sunglasses made from premium materials that he has helped to create.

The stylish new Novak Djokovic Collection features three pairs of shades for different environments. A slim vintage aviator has a double metal bridge and a bold three-colour barrel on the temple. A rectangular pair inspired by a Lacoste tennis racquet comes in premium brushed acetate or a sophisticated wood effect. And finally Djokovic has designed a sports unisex model with coloured Zeiss performance mirror lenses encased in black, white or blue frames that are inspired by the Serb’s apparel collection for Lacoste.

The 12-time Grand Slam winner has discreetly added his distinctive ND monogram to the end of the tip of each frame, while Lacoste’s famous crocodile sits proudly on the lenses, nose pads or temples. With his every move sure to be scrutinised this summer, Novak Djokovic is well prepared for the glare.


L.12.12 Sunglasses


Brand detailing.

Djokovic Collection

Available at lacoste.com


- £155

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