Luxury watch brand Tag Heuer has signed on the dotted line as long-term partners with Porsche’s Formula E team. From the start of the ABB FIA Formula E Championship 2019/20, the side will compete as “Tag Heuer Porsche Formula E Team”.
It continues the Swiss-brands long association with motorsports and Porsche. The pair have clinched F1 titles together during the 80s, and partnered across other motorsports along the way.
By getting into the relatively new sport, Tag Heuer continues to drive itself towards the young watch collectors of the future.