This is an incredibly savvy move from Dana White. With a captive audience stuck in their homes, desperate for some physical competitive sport to watch, the UFC will be the only show on the block. There will no doubt be millions more signing up for the UFC Fight Pass app to watch the fights.
And if the promotion can get its most popular fighter, Conor McGregor, into the octagon during this time then White and the UFC will be laughing all the way to the bank.
Watch this space.
***Update April 10: UFC 249 and all subsequent fight cards have been cancelled by broadcast network ESPN and parent company Disney. White insist that the UFC’s “fight island” will host the first bouts when the sport can resume again.***
UFC 249 full fight card
Tony Ferguson vs. Justin Gaethe
Jessica Andrade vs. Rose Namajunas
Greg Hardy vs. Yorgan De Castro
Vicente Luque vs. Niko Price
Jeremy Stevens vs. Calvin Kattar
Francis Ngannou vs. Jairzinho Rozenstruik
Uriah Hall vs. Ronaldo Souza
Alexander Hernandez vs. Omar Morales
Marlon Vera vs. Ray Borg
Michael Johnson vs. Khama Worthy
Sijara Eubanks vs. Sarah Moras
Ryan Spann vs. Sam Alvey