Under Armour is set to stride ahead of the competition in the running shoe game. Its signature HOVR sneaker is now fitted with the Record Sensor™ and tracks a bunch of metrics as you bound around in them.
The information is then fed back into MapMyRun™ app where, like a personal trainer, it’ll give you feedback on how you perform. Armed with this, you can then set about adjusting your stride and the like to become a champ.