As House of Vans Dubai comes to a close, we sat down with George Pedrick, the PR Manager at Vans EMEA on the company’s plans for the UAE
- All right, so what are you guys up to? What’s happening with House of Vans?
We’re here because of the demand we’ve had for the brand from the community in Dubai. I think it’s pretty evident that Vans is a popular brand here judging by the sign ups that we’ve had for the two days here at House of Vans. We had 840 sign ups for Thursday and 1,400 for Friday.
The skate clinics and demos are sold out. We love that the local community is participating and immersing themselves in the culture of Vans and that’s what House of Vans is all about. It’s basically the physical manifestation of the brand.
The event is based around our four pillars: action sports, street culture, art and music. We got a strong list of music talent, art and photography we have everything here.