As a relative novice that’s only recently discovered cycling, the sport is still a complex beast to me. From the terminology to the etiquette of silently joining a peloton (clue: don’t), it can be a confusing, yet deeply reward pursuit. One thing I’ve always wondered is how much difference a high-end bike makes compared to my entry level steed?
In short, will spending a small fortune on a top of the range bike really make me faster? Or is the whole bike industry arms race a ploy to trick consumers into just thinking they are? So I turned to premium bike manufacturer Ventum to find out.
The US-brand is relatively unknown outside of cycling circles, a fact compounded by a fellow cyclist stopping by to say he’d “never seen a Ventum in the wild. It’s quickly gaining mass market appeal, mind.
For example, Ventum is now Lance Armstrong’s ride of choice when he’s on the roads. It’s also the official partner of Ironman™ and has become a go-to bike for competitors. Unsurprising really, since those that use its trailblazing – and patented – Z-shaped Ventum One, crushed the cycling sections of the 2015-16 event by an average of 18 minutes compared to its rivals.
It recently opened an e-commerce store for the Middle East as it looks to capitalize on the booming bike scene here. And, unlike most other brands, you can test ride a Ventum before stumping up the cash for one.