Thinking of switching your diet? Keto Goodies just might have what you need.
When looking for a suitable diet post-pregnancy, Francoise Albrando Crosbie turned to a keto-based one. From here, Crosbie founded Keto Goodies – an online portal that crafts delicious batches of, well, keto goodies for those across the UAE.
In conversation with EDGAR, Francoise Albrando Crosbie explains how the business got started, why a keto diet important to the region and what’s next.
How did you get started with Keto Goodies?
Actually, my background is in health and nutrition, having graduated as a nurse. I’ve always been interested in personal health, as what you eat is so important to your overall well being. I also have a passion for cooking and have a library of cookbooks. Over many years I have experimented with food from around the world and it was through this interest that I discovered low-carb recipes. For me, exploring keto was a combination of nutritional knowledge and a love of good food.
What was the deciding factor in going for a keto based diet as opposed to the others out there?
When studying for my degree, we were taught how the body reacts to a lot of carbohydrates and how too many carbs are bad for you. So, even before adopting a keto approach, I was aware of the need to reduce carb intake. Keto allows people to eat normal sized portions of food, but ensuring they are low in carbohydrates. Restrictive diets that keep you constantly hungry are never going to be sustainable, so a keto diet that finds substitutes or alternatives for your favourite foods is easier for many people to follow. The reason that I adopted the keto lifestyle was to lose weight, but I noticed other health benefits such as increased energy levels, mainly because of avoiding refined sugars and carbohydrates that result in insulin spikes and crashes.
You started with keto recipes for friends and family, which items were most popular with them?
The whole business started from creating keto recipes for my friends and family. The first creation was our keto almond bread, which is also gluten free. From there we expanded into other products, like chocolate chip cookies and chocolate macaroons, and it has been an amazing journey ever since. We have grown from being just me baking in my kitchen making a few items, to having our own dedicated cloud kitchen that serves thousands of customers across the UAE with a range of over 50 products.
How do you decide which recipes make the cut?
Our process of coming up with a recipe is simple. We start by thinking about foods that people already love, and then try to make it guilt-free and low carb. These healthier versions must exceed expectations in terms of flavour, otherwise it doesn’t go on our menu. To get the Keto Goodies guarantee it has to tick three boxes – Does it taste good? Is it low carb? And, importantly, is it affordable? We have tried to keep that philosophy that we are helping our community of friends and keeping it wallet-friendly is key.
What three items from your menu would you recommend to someone who has never tried keto before and why?
Firstly, who doesn’t love pizza? We spent over a year perfecting the recipe for our keto and gluten-free pizzas. This could be a good place to start for a newbie to keto. I’d also highly recommend trying our seasonal range. We change this up every season to offer limited edition products that tie in with seasonal ingredients. And, for anybody who truly wants to follow a keto diet as a lifestyle, then you have to find a substitute for bread. We have a wide array of loaves, buns, rolls, bagels and flatbreads to choose from.
What does the future hold for Keto Goodies?
We’d like to grow Keto Goodies into a household name, accessible across the world, with the ability to choose keto products in your supermarket as easily as picking up a standard loaf of bread. Over the past couple of years, we have grown rapidly and now deliver across the whole UAE. We want to continue to expand our presence here. Plus, make it as easy and convenient as possible for our community to access affordable healthy keto food.
Finally, how important do you feel a keto diet is to good health?
Across the region, a keto lifestyle could combat some worrying trends. In Saudi Arabia over 40% of the population is obese. We would love to grow our brand to help the Middle East become healthier. The keto diet is already popular across the world with many advocates and we believe it will continue, primarily because of the successful impact it can have on people’s lives. Our customers have seen some transformational results for their health and that is really what gets us excited; that we can have a positive effect on lifestyles.
END OF INTERVIEW
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