If you fancy yourself as a bit of a speed demon and reckon that you could take on the best racing drivers in the region, then this will be right up your street. From October 1-14, a Ferrari F1 simulator will be running as part of Hublot’s new pop-up store at the Grand Atrium in The Dubai Mall.

As the official timekeeper of Ferrari, Hublot is bringing the simulator to the UAE as Dubai has been chosen to host the first round of the Hublot challenge 2014 in the Middle East, which will see competitors able to compare their performance with real F1 drivers.

The winner of the Dubai leg will be invited to compete in the finals in Abu Dhabi and will have the chance to win a real track experience on the Yas Marina Circuit during the Ferrari Finali Mondiali Weekend, which takes places on December 3-6, 2014.

As well as the excitement of the racing simulator, the luxury watch brand will also be displaying some it it’s finest timepieces, including the Big Bang Unico and the LaFerrari, featuring a range of exquisite complications.

Hublot Big Bang Unico.
Hublot LaFerrari.

Details: visit Seddiqi.com