Since the dawn of competitive sporting events, athletes have always wanted to get ahead of their rivals. Training longer and harder than the rest only takes people so far. It’s one of the reasons that doping in sports has been such an epidemic over the last few decades. However, advances in technology has created a huge grey area for what is right and wrong in gaining the upper hand.
When distance runner Eliud Kipchoge broke the sub-two hour marathon time in 2019, the applause was short-lived. What then became the focus of this amazing feat was the shoe he was wearing, specifically the rather wordy Nike Air Zoom Alphafly NEXT%.
While the shoe didn’t contain any cheeky motors to propel the Kenyan to Roadrunner-esque speeds, the combination of futuristic tech in them did help to break the record.
Such is the controversy surrounding the controversial running shoe, rival brands wanted Nike’s hot-stepper to be banned from World Athletics.